I-PISYUU yezobuciko befenisha enomkhawulo, iyibhizinisi elixubile, elisungulayo elihlanganisa ibhizinisi ekukhiqizeni, imikhiqizo yefenisha elula yokunethezeka, kanye nokuthuthukisa i-e-commerce.I-PISYUU iwuphawu lwemfashini embonini yefenisha yasekhaya yaseChina.Njengamanje, ukuthengiswa kweMedia yenkampani kusendaweni ehamba phambili kwezasekhayaimboni.Ngo-2020, u-Connie Liang wajoyina i-PISYUU njengomklami womkhiqizo, eqaphela uhambo olusha lomkhiqizo.
Ikhwalithi iyisisekelo senkampani, i-PISYUU ihlale izinikele ekuhlinzekeni abathengi ngemikhiqizo yekhwalithi, izinsizakalo kanye nomklamo.Kusukela kubuciko kuya ekulawuleni imininingwane kanye nokukhiqiza, i-PISYUU ilawula ngokuqinile futhi yethule ukuthungwa okungcono kakhulu kubathengi.Mayelana nomklami kanye nobuchwepheshe benqubo yokuthunga, i-PISYUU ibilokhu inamathela emoyeni wobuciko wekhwalithi ephezulu, izindinganiso eziphakeme, ubuciko obucwengekile, kanye nokwangempela.
Ngokuklama kwayo kwasekuqaleni kanye namakhono okukhiqiza athuthukisiwe ngokuqhubekayo, i-PISYUU ithuthukise imikhiqizo eminingi ethandwa kakhulu ngabathengi, njengesihlalo esincane se-petra, i-Camaleonda sofa, uchungechunge lwefenisha ye-LIGNE-ROSET, njll, ukuhlangabezana nezidingo zomsebenzisi othanda ukukhanya isitayela sokunethezeka
Wonke amaqoqo ochungechunge ahlanganisa izinto ezisezingeni eliphezulu nezobuciko.ubuchwepheshe be-flowacabon, ukuvikelwa kwemvelo kanye nempilo, akukho phunga futhi akukho deformation, ukuze udale izinga elicebile lokuphila.
I-PISYUU ibilokhu isebenzisa umklamo wokuqala njengomongo, futhi ibambelela emcabangweni wokuthi "imfashini yokudala yokuphila • ehamba phambili", izibophezele ekubeni umkhiqizo womklamo wefenisha yasekhaya owaziwa emhlabeni wonke, ilwela ukuthuthukisa izinga lokuphila komuntu.